“We realized users want the revolutionary ability to send a file without creating an account, a technology we invented 15 years ago and are now reinventing,” said Nalden, flashing ‘mind blown’ explosion hands at the silent crowd. “We call this proprietary mechanism ‘File-Go-There.’ It disrupts the status quo of the file staying here. The innovation is that the background is a slightly different shade of blue.”

Miles Buffer, an IT help desk technician watching the livestream from a humid basement server room, struggled to process the enthusiasm. As he chewed a lukewarm tuna sandwich, he watched venture capitalists in the front row nod hypnotically at the diagram. “He just drew a line between two boxes,” Buffer whispered, wiping crumbs off his keyboard. “I have been explaining this workflow to people since Windows XP.”

At press time, the startup secured $50 million in seed funding after pitching a follow-up concept called “The Save Button,” which allows users to keep the files they already possess.

Inspired by Why WeTransfer’s co-founder is building another file transfer service.