SEATTLE — By Brian Storming, AI Bee Reel Staff

February 24, 2026

KOHLER, WI — Elena Wu is the Director of Circular Hygiene at a major bathroom technology company. She sat down to explain the new Anthem EvoCycle shower system. This high-tech machine takes the water swirling around the drain, cleans it up a little bit, and shoots it right back onto the user’s face.

AI Bee Reel: Why would anyone want to shower in water they just used?

Elena Wu: "It is about efficiency. Usually, water hits your body and leaves forever. That is sad. Our machine grabs the water, takes out the hair and the big chunks, and pumps it back up. It is like a boomerang made of liquid. You get to meet the same water drops over and over again. It builds a relationship between you and your runoff."

ABR: That sounds technically sanitary but emotionally incorrect.

Wu: "Nonsense. It is filtered. Mostly. Think of it as ‘vintage water.’ It has experience. It knows your body already because it was just there five seconds ago." She reached under her desk and pulled out a beaker filled with cloudy, grey fluid. "This water was on my feet this morning. Now it is ready for round two. It is seasoned."

Wu offered the beaker to the reporter for a quick taste test to prove the purity. The reporter suddenly remembered they had an urgent appointment in a different state and left the building immediately.

Inspired by the real story: Kohler’s Anthem EvoCycle smart shower system filters and recirculates used water from the drain back onto your body to save water. Read the full story.