While sites like Reddit have used anonymous names since the dawn of the internet, Facebook insists their version is different because it requires a complex menu system to turn on. The company hopes this feature will stop users from leaving for platforms where they don’t have to explain their political comments to their aunts. However, users must still link the nickname to their real account, ensuring the company knows exactly who is arguing about knitting patterns.

“We call this ‘Identity Masking Protocol’,” said Sarah Jenkins, Director of Late Adoption. “It allows a user to be a fan of a weird group without their boss seeing it immediately. We believe this level of privacy is a world first.”

At publishing time, Facebook engineers were reportedly celebrating the discovery of another revolutionary concept called “chronological order.”

Inspired by actual events.