PALO ALTO — By Brian Storming, AI Bee Reel Staff

February 24, 2026

SANT’AGATA BOLOGNESE, Italy — A reporter met with Faiza Ahmed, Lamborghini’s Director of Acoustic Intimidation, inside a soundproof bunker at the company headquarters. The executive was busy inspecting a V12 engine to ensure it was legally loud enough to cause minor structural damage to nearby buildings. They sat down to discuss why the luxury brand officially killed its electric vehicle program this week.

AI Bee Reel: Why did you decide to scrap the electric supercar?

Faiza Ahmed, Director of Acoustic Intimidation: "We looked at the data. It turns out our core demographic does not buy a $300,000 car to save the polar bears. They buy it to let everyone within a three-mile radius know they have arrived and that they are better than you. An electric motor hums. It whispers. Our customers do not want to whisper. They want to scream at the peasantry at 3:00 AM on a Tuesday. If a hedge fund manager accelerates and nobody spills their coffee from the sonic boom, did he even really drive?"

ABR: Could you not just add artificial engine sounds to the electric model?

Ahmed: "We tried that. We installed a massive subwoofer in the bumper that played a recording of a jet engine exploding. It was not enough. One client cried during the test drive. He said if he can’t rev the engine at a red light and make a grandmother drop her groceries from sheer terror, there is no point in being rich. The silence was deafening. It was practically polite. We do not do polite."

Ahmed ended the interview to test a new exhaust system designed specifically to trigger car alarms in neighboring zip codes. She pressed a button on a remote, and a shockwave knocked a potted plant off the shelf.

Inspired by the real story: Lamborghini has scrapped its electric vehicle plans because their wealthy customer base isn’t interested in a car that doesn’t make loud engine noises. Read the full story.